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It was in June 1980 that the world saw the birth of Cable News Network ( CNN ) – the world’s first 24 hour news channel, thereby heralding the new era of immediacy and linking the world to major events, no matter where they occurred. The tagline ‘It is always primetime somewhere’ best summed up the ambitions of the founder of this new cable network Ted Turner. The word immediacy may sound archaic and blasé in our WWW and Twitterized world but it needed great vision and courage in Ted Turner to think of launching a 24 – hour news channel at that time. The. | It was in June 1980 that the world saw the birth of Cable News Network ( CNN ) – the world’s first 24 hour news channel, thereby heralding the new era of immediacy and linking the world to major events, no matter where they occurred. The tagline ‘It is always primetime somewhere’ best summed up the ambitions of the founder of this new cable network Ted Turner. The word immediacy may sound archaic and blasé in our WWW and Twitterized world but it needed great vision and courage in Ted Turner to think of launching a 24 – hour news channel at that time. The first broadcast became an event by itself with a ‘married pair of news anchors hosting the show’. This perhaps was the first indication of the rules that the Network would change to meet its objectives and capture the world -wide audiences. In fact, CNN changed the way TV journalism worked – get the news now as it happened and not wait for the evening broadcast. For the first time the morning newspapers realized that they have had to compete with CNN for attention of its readers. Initially, the newspapers ignored the network on the assumption that it was so unpolished and staffed with so many low-paid youngsters, and dubbed it as ‘Chicken Noodle Network’ (short for CNN). Perhaps, the newspaper veterans did not realize then that for the new Network, News is a product to be packaged and marketed – initially to Americans and later to worldwide audiences. It, therefore, made perfect sense that the Network started its operations from a Shopping Mall complex in downtown Atlanta.
