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In 2008, utilities reported that an average of 5.5% and a median of 2.5% of customers dropped out of green pricing programs. Retention rates are still relatively high despite the fact that electricity and energy prices remained high in most regions of the country throughout most of the year. This finding suggests that customers tend to be “sticky” and maintain participation in green power programs, despite electricity and other energy cost increases. While data on the reason for dropouts is not available, anecdotal evidence from some utilities suggests that customer moves can be a significant source of dropouts. Most utilities. | September 2004 NREL TP-620-36823 Green Power Marketing in the United States A Status Report Seventh Edition Lori Bird and Blair Swezey National Renewable Energy Laboratory 1617 Cole Boulevard Golden Colorado 80401-3393 303-275-3000 www.nrel.gov Operated for the U.S. Department of Energy Office of Energy Efficiency and Renewable Energy by Midwest Research Institute Battelle Contract No. DE-AC36-99-GO10337 September 2004 NREL TP-620-36823 Green Power Marketing in the United States A Status Report Seventh Edition Lori Bird and Blair Swezey Prepared under Task No. ASG4.1003 N National Renewable Energy Laboratory 1617 Cole Boulevard Golden Colorado 80401-3393 303-275-3000 www.nrel.gov Operated for the U.S. Department of Energy Office of Energy Efficiency and Renewable Energy by Midwest Research Institute Battelle Contract No. DE-AC36-99-GO10337 NOTICE This report was prepared as an account of work sponsored by an agency of the United States government. Neither the United States government nor any agency thereof nor any of their employees makes any warranty express or implied or assumes any legal liability or responsibility for the accuracy completeness or usefulness of any information apparatus product or process disclosed or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product process or service by trade name trademark manufacturer or otherwise does not necessarily constitute or imply its endorsement recommendation or favoring by the United States government or any agency thereof. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States government or any agency thereof. Available electronically at http www.osti.gov bridge Available for a processing fee to U.S. Department of Energy and its contractors in paper from U.S. Department of Energy Office of Scientific and Technical Information P.O. Box 62 Oak Ridge TN 37831-0062 phone 865.576.8401 fax .
