TAILIEUCHUNG - Green Power Marketing Abroad: Recent Experience and Trends

Since the goal of the traditional direct marketing model is to identify customers who are most likely to respond to the promotion, it follows that the effectiveness of such a model, or campaign, is determined by the response rate of contacted customers. This evaluation criterion has long been adopted by numerous works in both academic and commercial settings [LL98, KDD98, Bha00, PKP02, DR94]. Intuitively, it seems that the more responders that exist among those contacted customers, the better — in other words, as long as a contacted customer responds, it is considered to be a positive result. However,. | May 2002 NREL TP-620-32155 Green Power Marketing Abroad Recent Experience and Trends Lori Bird National Renewable Energy Laboratory Rolf Wustenhagen University of St. Gallen Switzerland J0rn Aabakken National Renewable Energy Laboratory National Renewable Energy Laboratory 1617 Cole Boulevard Golden Colorado 80401-3393 NREL is a . Department of Energy Laboratory Operated by Midwest Research Institute Battelle Bechtel Contract No. DE-AC36-99-GO10337 May 2002 NREL TP-620-32155 Green Power Marketing Abroad Recent Experience and Trends Lori Bird National Renewable Energy Laboratory Rolf Wustenhagen University of St. Gallen Switzerland J0rn Aabakken National Renewable Energy Laboratory Prepared under Task No. OM L . . National Renewable Energy Laboratory 1617 Cole Boulevard Golden Colorado 80401-3393 NREL is a . Department of Energy Laboratory Operated by Midwest Research Institute Battelle Bechtel Contract No. DE-AC36-99-GO10337 NOTICE This report was prepared as an account of work sponsored by an agency of the United States government. Neither the United States government nor any agency thereof nor any of their employees makes any warranty express or implied or assumes any legal liability or responsibility for the accuracy completeness or usefulness of any information apparatus product or process disclosed or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product process or service by trade name trademark manufacturer or otherwise does not necessarily constitute or imply its endorsement recommendation or favoring by the United States government or any agency thereof. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States government or any agency thereof. Available electronically at http bridge Available for a processing fee to . Department of Energy and its contractors in paper from . Department of Energy Office

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