Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
không phải là cách đúng để tạo ra một thương hiệu. Hình ảnh lớn của công ty trước đây đã nóng đã bất ngờ đi lên trong ngọn lửa. Như logo công ty tầm cỡ thế giới như Enron và WorldCom được nhớ đến như En-sai và Thế giới Côn. Tổ chức đã dành quá nhiều tiền tung ra hình ảnh với biểu tượng xứng tầm | Part TWO Build the Brand Chapter FIVE Making a Brand Impression There is confession in the glances of our eyes in our smiles in salutations and the grasp of hands. Ralph Waldo Emerson 1803-1882 1 Emotional Experimentation I love to carefully dabble with people s emotions. I love to do this because for me it is a kind of chemistry experiment. It is throwing in a little of this and a little of that and seeing what reaction occurs. It is about conversation gestures and facial expressions. It s a little like putting your name in a hat and putting your best foot forward to see what happens. Branding is the art of emotional experimentation. When we play with people s emotions we leave them with all kinds of impressions both good and bad. We always make a first impression and perhaps a lasting impression. Making impressions puts us in the business of advertising ourselves. How do you introduce yourself When we do we use lines slogans and catch phrases. What s your favorite line you use to advertise yourself On the highest-rated hit TV sitcom series Friends my favorite character Joey always introduces himself with the question How you doin He says it in such a way that there is no mistaking his sexual innuendo. It is his signature line. Before he even utters the words to someone new in his sight the audience smiles in anticipation. His brand promises amusement and pleasure and doesn t disappoint. We are forever loyal because he makes us feel a full range of .
