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BI is not only recession-proof, it actually thrives in a down market. While many firms have been cutting expenses across the board, investment in BI has grown by 20 percent in 2008 versus 13 percent the previous year. BI makes executives take a critical look at their operations. When business leaders understand and embrace BI, it can be a game changer. | vãi Name Title Microsoft Corporation Microsoft Business Intelligence Microsoft Bl For Today s Economy There s Never Been a Bigger Need for Insight Throughout the Organization CEO I need to know where my company stands at any point in the day to not only react to the changing economic conditions but take advantage of them. Operations Manager I need better visibility into my cost of operations so I can target specific cost reduction opportunities that won t have a negative impact. Sales Rep I need to have the right demographic information so can better target my opportunity prospecting and focus on the customers with budget and interest in my products. 1 Sales Director I need better visibility into our pipeline performance so I can focus on deals that help me grow business with my most profitable customers. Planning Analyst I need to improve our analytics capabilities so we can understand our current business performance and do a better job of planning for the future. Customer Support Rep I need better access to information to make better decisions on cross-sell and up-sell opportunities. fix Source Creating the Office of strategy Management by Robert Kaplan and David p. Norton Harvard Business School April 2005 And Business Intelligence Can Bring It All Together Scorecards i Spreadsheets IM chat Newspapers . _ Financial reports Meetings Documents Email Portals Slide decks Busmess books Webcasts Fy0RSS feeds Presentationsẵ Ị Project plans Blogs Magazines Television reports Intranet Dashboards Analytic applications Internet Charts and .
