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Chúng tôi hy vọng độc giả sẽ tìm thấy những cuốn sách hữu ích và truyền cảm hứng như tạp chí Adweek, Brandweek, Mediaweek. Xuất bản bị phá vỡ: đảo lộn các Công ước và lắc lên các Marketplace, Jean-Marie Dru Theo Radar: Trao cho người tiêu dùng hoài nghi ngày hôm nay, Jonathan Bond | A Revolution in Creative Business Strategy Bob Schmetterer Chairman and CEO of Euro RSCG Worldwide mm LEAP Adweek and Brandweek Books are designed to present interesting insightful books for the general business reader and for professionals in the worlds of media marketing and advertising. These are innovative creative books that address the challenges and opportunities of these industries written by leaders in the business. Some of our writers head their own companies others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others. We hope readers will find these books as helpful and inspiring as Adweek Brandweek and Mediaweek magazines. Published Disruption Overturning Conventions and Shaking Up the Marketplace Jean-Marie Dru Under the Radar Talking to Today s Cynical Consumer Jonathan Bond and Richard Kirshenbaum Truth Lies and Advertising The Art of Account Planning Jon Steel Hey Whipple Squeeze This A Guide to Creating Great Ads Luke Sullivan Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders Adam Morgan Warp-Speed Branding The Impact of Technology on Marketing Agnieszka Winkler Creative Company How St. Luke s Became the Ad Agency to End All Ad Agencies Andy Law Another One Bites the Grass Making Sense of International Advertising Simon Anholt Attention How to Interrupt Yell Whisper and Touch Consumers Ken Sacharin The Peaceable Kingdom Building a Company without Factionalism Fiefdoms Fear and Other Staples of Modern Business Stan Richards Getting the Bugs Out The Rise Fall and Comeback of Volkswagen in America David Kiley The Do-It-Yourself Lobotomy Open Your Mind to Greater Creative Thinking Tom Monahan Beyond Disruption Changing the Rules in the Marketplace Jean-Marie Dru And Now a Few Laughs From Our Sponsor The Best of Fifty Years of Radio Commercials Larry Oakner Sixty Trends in Sixty Minutes Sam .
