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Design Creativity 2010 part 16. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | Design of Emotional and Creative Motion by Focusing on Rhythmic Features Kaori Yamada1 Toshiharu Taura1 and Yukari Nagai2 1 Kobe University Japan 2 Japan Advanced Institute of Science and Technology Japan Abstract. In this study we develop a method for designing an emotional and creative motion that resonates with deep feelings. This study is based on the hypothesis that motion that is beyond ordinary human imagination can produce emotional impressions that resonate with deep feelings. The proposed method involves an analogy with natural objects the blending of motions and an emphasis on rhythmic features. In order to design an emotional and creative motion we attempt to construct a computer system that implements the proposed method. An experiment to verify the effectiveness of the proposed method and the validity of our hypothesis is performed. We compare the impressions produced by the motions that are created in three ways with an emphasis on their rhythmic features. Keywords Motion Design Rhythmic Features Creativity 1 Introduction The most significant ambition in design is to create objects that resonate with the deep feelings felt by humans Norman 2003 . In this study we attempt to design an emotional and creative motion that resonates with such deep feelings. In recent years design has mainly been directed toward forms and shapes therefore most designs have provided only the shapes and forms of objects. In today s information society as many mediums of expression have become available the fields of design have begun to address dynamic objects as well. In this study we attempt to enhance the design of objects from the perspective of motion. Humans have generated a great variety of motion such as the motion behaviors of vehicles or robots animation and dance. However the conventional methods of generating these motions are based on visual images created by the designer. Indeed the motions that a dancer executes while dancing constitute the dancer s movement .
