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This section gives you the all important advice on securing that job in PR consultancy. As the third most popular career choice for graduates, PR is an extremely difficult career to break into, and competition is fierce for places at the best consultancies. But do not let this deter you. The PR industry is driven by the quality of the people that work within it, and no consultancy can afford to overlook an opportunity to recruit the stars of tomorrow. Do your research Do think carefully about the type of consultancy you would like to work in. You may be. | The Insider s Guide to PR Chapter 5 Carolyn Owen Senior Account Executive EuroPR Group Politics and International Management graduate Make sure there are no spelling and grammar mistakes in your CV and covering letter. This may sound simple but PRs have an eye for detail and your CV could end up in the bin if you don t check it thoroughly. Caroline Howlett Account Director Nelson Bostock Communications Business Studies graduate I moved into PR having spent five years working on IT titles at Dennis Publishing and the move from journalism to PR was a natural one. I strongly believe that all PR executives should spend some time working in an editorial office to fully understand how a magazine is put together. It also provides an interesting insight into social anthropology. Have you ever spent the day in a small car with four IT journalists APPLY HERE HOW TO GET THAT JOB IN PR CONSULTANCY This section gives you the all important advice on securing that job in PR consultancy. As the third most popular career choice for graduates PR is an extremely difficult career to break into and competition is fierce for places at the best consultancies. But do not let this deter you. The PR industry is driven by the quality of the people that work within it and no consultancy can afford to overlook an opportunity to recruit the stars of tomorrow. Do your research Do think carefully about the type of consultancy you would like to work in. You may be attracted to accounts held by the firm or have been impressed by the company s work and reputation in a particular sector. Contributors to this guide put research at the top of any job hunter s action list. Most consultancies have a website so this is a good place to start. It s also where you start applying for jobs too as 63 of PRCA member consultancies use the web to recruit staff. Even before securing an interview it is important to establish which clients consultancies work for and what type of work is carried out on a client s .
