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Tham khảo tài liệu 'business letters for busy people part 26', ngoại ngữ, anh văn thương mại phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | HAPTER 14 Postcard Correspondence Postcards are cost-effective correspondence tools that carry a lot of power. With the threat of mail-related terrorism people are apprehensive about opening mail. Postcards can send a message share information or promote an event easily and yet avoid creating anxiety about a threat for the recipient. This chapter has sample postcards you might choose to compose. The types of postcards included are Seasonal Promotion Acknowledging a Customer for a Special Occasion Invitation Reminder At the side of the page you will find a brief explanation of each part of the postcard. The first example identifies each section of the message. Subsequent messages identify only changes to the basic format. 14 239 Business Letters for Busy People Step-by-Step Guide Postcards are used as quick informal forms of communication. They grab the recipient s attention are easy to read and act on and generally are more cost-effective than a formal letter with envelope. The ideal postcard is visually appealing with a direct concise message. Step 1 Plan the main purpose of your correspondence. Keep it brief and to the point. Step 2 Use catchy phrasing or specialized text to draw and keep the reader s attention. Write with clarity and creativity. Step 3 Remember that a postcard can be viewed by anyone at any time. It is inappropriate to use this medium of communication to announce or share sensitive or confidential information. Note At the end of this chapter is a checklist to use when you write a postcard. 14 .