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Tham khảo tài liệu 'tiếng anh quản trị kinh doanh part 18', ngoại ngữ, anh văn thương mại phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Unit 7 Products Put in place a framework for monitoring performance in achieving objective. Do the following exercises based on the text. Exercise 1 Answer the following exercises based on the text. Hãy trả lời các câu hỏi dưới đây dựa vào nội dung bài khóa. 1. When can there be any postal services 2. What should products and services be based upon 3. Why do the new techniques need to be introduced 4. What is the new important role of the Union s bodies 5. What is the purpose of carrying out market and product development research Exercise 2 Matching a word or phrase in column A with a word in column B. Hãy ghép từ hoặc cụm từ ở cột A với từ hoặc cụm từ ở cột B để tạo thành một cụm từ có nghĩa. A B excellent priorities postal range highest infrastructure market administration existing knowledge customer-oriented commerce product business postal service electronic technology extensive research Exercise 3 Complete the text with word in the box. Hãy dùng các từ đã cho để điền vào chõ trống trong bài khóa dưới đây. 169 Unit 7 Products be which being latter to are name several as if branding between an by reduce Product can 1 sold as unbranded commodities. Raw materials 2 still treated this way but increasingly branding is becoming dominant even in the supply of industrial components and in hitherto unbranded areas such as vegetables. What is the power of brands Would you buy an unpacked unbranded breakfast cereal from an itinerant street trader Would you buy perfume as a present for a female relative 3 it came in an unlabelled brown bottle Would you buy an anonymous microcomputer from an anonymous source Branding saves us much time 4 consumers. A simple word or two come to represent a wealth of associations for us and for others and can offer details expectations. So that we do not need to ponder on the possibly murky channels used 5 the trader in obtaining supplies of breakfast cereal. We know the female relative will like the perfume - she may have even previously .
