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Marketing to Generation Y

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who is Generation Y? Birth years 1977- 1992. Over 75 million people. Significant world events. Global perpective. Creating change. | June 4, 2008 Intuit Communities Marketing to Generation Y Outline Who is Generation Y? What does Generation Y most value? Why is this topic important? How do you market to Generation Y? When do you act? http://digiworldhanoi.vn Who is Generation Y? Birth years1977-1992 Over 75 million people Significant world events Global perspective Creating change http://digiworldhanoi.vn What does Gen Y most value? Freedom Meaningful work Living first Friends Diversity http://digiworldhanoi.vn Why is this topic important? http://digiworldhanoi.vn http://digiworldhanoi.vn How do you market to Generation Y? Simple Authentic Hip Quick Sustainable http://digiworldhanoi.vn Gen Y’s Top 15 Most Loyal Brands Apple Trader Joe‘s Jet Blue In N Out Ben N Jerry's Whole Foods Adidas American Apparel Target H & M Levi's Volkswagen Converse Vitamin Water Red Stripe http://digiworldhanoi.vn Why These Brands? The formula for success with marketing to Gen Y: Clean + Simple= Hip (no fuss, no muss!) It's . | June 4, 2008 Intuit Communities Marketing to Generation Y Outline Who is Generation Y? What does Generation Y most value? Why is this topic important? How do you market to Generation Y? When do you act? http://digiworldhanoi.vn Who is Generation Y? Birth years1977-1992 Over 75 million people Significant world events Global perspective Creating change http://digiworldhanoi.vn What does Gen Y most value? Freedom Meaningful work Living first Friends Diversity http://digiworldhanoi.vn Why is this topic important? http://digiworldhanoi.vn http://digiworldhanoi.vn How do you market to Generation Y? Simple Authentic Hip Quick Sustainable http://digiworldhanoi.vn Gen Y’s Top 15 Most Loyal Brands Apple Trader Joe‘s Jet Blue In N Out Ben N Jerry's Whole Foods Adidas American Apparel Target H & M Levi's Volkswagen Converse Vitamin Water Red Stripe http://digiworldhanoi.vn Why These Brands? The formula for success with marketing to Gen Y: Clean + Simple= Hip (no fuss, no muss!) It's trendy to be simple and easy! Quirky, unique and dorky (Jet Blue and Trader Joe's are both known for being one of a kind shops) Happy employees (people who work at the aforementioned companies say they LOVE their jobs!) http://digiworldhanoi.vn How do you reach Gen Y? Get to know their values Respect them Build a trusting relationship Communicate with them on their terms Development Training Experimentation Voice Coaching Feedback Diversity Community Divergency Acceptance Respect Appreciation Decisiveness Simplicity Brainstorming Research Action Flow Marketing to Gen Y Social networking sites (Facebook) Mash-ups Extreme sporting events Gen Y street teams Partnering with youth oriented companies Gen Y word of mouth http://digiworldhanoi.vn Marketing Turn-Offs Hype E-mail blasts Push marketing Fax Cold calling Trying to be “hip” http://digiworldhanoi.vn Consumer 2.0 by Mr. Youth Authenticity Trumps Celebrity - Consumer 2.0 responds to honest, relevant messaging from peers over

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