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Agriculture marketing system has undergone several changes over the last 60 years owing to the increased marketed surplus, increase in urbanization and income levels and consequent changes in the pattern of demand for marketing services; increase in linkages with distant and overseas markets. | Int.J.Curr.Microbiol.App.Sci 2020 9 2 2914-2920 EXCELLENT PUBLISHERS International Journal of Current Microbiology and Applied Sciences ISSN 2319-7706 Volume 9 Number 2 2020 Journal homepage http www.ijcmas.com Review Article https doi.org 10.20546 ijcmas.2020.902.331 Data Driven Marketing Applications for Agriculture Services Rekha Dabbara M. Chandrakumar V. Anandhi and D. Muruganandhi Warden office Tamil Nadu Agricultural University Coimbatore-641003 India Corresponding author ABSTRACT Keywords Agriculture Produce Marketing Digital Marketing Information communication technology. Article Info Accepted 20 January 2020 Available Online 10 February 2020 Agriculture marketing system has undergone several changes over the last 60 years owing to the increased marketed surplus increase in urbanization and income levels and consequent changes in the pattern of demand for marketing services increase in linkages with distant and overseas markets. Use of information and communication technology ICT in agricultural sector can be called as e-Agriculture or e-Agribusiness.ICT helps small farm holders to find multiple buyers for producer who are willing to pay high price. Use of mobile application providing price information to farmers can reduce market distortions. In the Global scenario in Ghana mfarms provides the tools to help every actor within the agricultural value chain. In Zambia Madagascar and Zimbabwe Farmbook app provides farmers with access to a business planning process that is focused on their product and market opportunity. In China s agricultural industry traditionally farmers plan their crop based on sales of previous season. Pinduoduo app gave out over 500 000 kilograms of free fruit every day benefiting not only consumers but also growers in rural areas for playing Duo Duo Orchard game in the app . e-NAM is developed to transport the agri product from one market to another in smooth way to save the produce. e-Choupal links rural farmers via internet for .
