Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
This study also investigates whether advertising skepticism determined by culture has an impact on negative effects as a result of a HAM comparison. The methodology uses a 3 [beauty types] x 2 [product types] x 2 [comparison motives] between-subjects experimental design. Respondents for the main study are female students across cultures from international programs and universities in Vietnam. | Highly attractive models in advertising: What causes negative affect?
