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This paper tries to shed light on the demand for such new trading patterns in the rural market and how they have developed thus far, and then proposes some solutions to the development of Vietnam’s new trading patterns in Vietnam’s rural market. | ECONOMIC DEVELOPMENT No. 207, November 2011 EXPEDITING THE DEVELOPMENT OF MODERN EXPEDITING THEINDEVELOPMENT OF TRADING PATTERNS THE RURAL MARKET MODERN TRADING PATTERNS IN THE RURAL MARKET by I HÖÕ UUÑÖÙ CC ** byAssoc. Assoc.Prof., Prof.,Dr. Dr.BUØ BUØ I HÖÕ ÑÖÙ In rural Vietnam, besides traditional trading patterns like rural marketplaces, there have emerged new ones such as supermarkets and trading centers. Albeit the number of such modern patterns is quite humble, they have helped change the face of rural market. This paper tries to shed light on the demand for such new trading patterns in the rural market and how they have developed thus far, and then proposes some solutions to the development of Vietnam’s new trading patterns in Vietnam’s rural market. Keywords: rural market, trading pattern, supermarket, trading center. 1. Demands for modern trading patterns in rural Vietnam To develop modern trading patterns in the rural market is an indispensable part to the rural industrialization and modernization process and the rural reform program as directed by the PM Decision 491/QÑ-TTg dated April 16, 2009. This is explained through practical and scientific fundamentals below: - Rural marketplaces have existed since early ages and are very familiar with villagers. However, if the new focus is just on developing the network of such markets, it is improbable to meet the need for commodities exchange and trading which is rapidly expanding due to the extensive agricultural production and the growth of manufacturing and service sectors. Additionally, albeit income of many households is 2 DEVELOPMENT OF TRADE AND SERVICES IN VIETNAM low, the per capita average income in rural areas is substantially being improved, especially that of townspeople and active farmers who adapt well to the market mechanism. - More than 70% of Vietnam’s population dwells in rural areas where potentials for retailing market has not been examined and tapped by companies. Meanwhile, the .
