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Chapter 1 - Management information systems: Business driven MIS. Learning objectives of this chapter include: Describe the information age and the differences among data, information, business intelligence, and knowledge; identify the different departments in a company and why they must work together to achieve success; explain systems thinking and how management information systems enable business communications. | CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS BUSINESS DRIVEN MIS CHAPTER ONE OVERVIEW SECTION 1.1 – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION 1.2 – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies SECTION 1.1 BUSINESS DRIVEN MIS LEARNING OUTCOMES Describe the information age and the differences between data, information, business intelligence, and knowledge Identify the different departments in a company and why they must work together to achieve success Explain systems thinking and how management information systems enable business communications COMPETING IN THE INFORMATION AGE Did you know . . . Avatar, the movie, took over 4 yrs to make and cost $450 million Lady Gaga’s real name is Joanne . | CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS BUSINESS DRIVEN MIS CHAPTER ONE OVERVIEW SECTION 1.1 – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION 1.2 – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies SECTION 1.1 BUSINESS DRIVEN MIS LEARNING OUTCOMES Describe the information age and the differences between data, information, business intelligence, and knowledge Identify the different departments in a company and why they must work together to achieve success Explain systems thinking and how management information systems enable business communications COMPETING IN THE INFORMATION AGE Did you know . . . Avatar, the movie, took over 4 yrs to make and cost $450 million Lady Gaga’s real name is Joanne Angelina Germanotta It costs $2.6 million for a 30-second advertising time slot during the Super Bowl COMPETING IN THE INFORMATION AGE Fact - The confirmation or validation of an event or object Information age - The present time, during which infinite quantities of facts are widely available to anyone who can use a computer COMPETING IN THE INFORMATION AGE Examples of the power of business and technology Amazon – Not a technology company; primary business focus is selling books Netflix – Not a technology company; primary business focus is renting videos Zappos – Not a technology company; primary business focus is selling shoes COMPETING IN THE INFORMATION AGE The core drivers of the information age Data Information Business intelligence Knowledge Data Data - Raw facts that describe the characteristics of an event or object Information Information - Data converted into a meaningful and useful context Business Intelligence Business intelligence - Information .
