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Lecture Opening and operating a retail bakery (1st edition): Chapter 14 - Rick Douglas Crawford

Chapter 14 - Promotions: Setup to execution. After completing this chapter, students will be able to: Conduct comprehensive research for your event, identify key sources of information for planning, design a program creatively, develop an appropriate theme, | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme . | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme . | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme couponing | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme couponing | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme couponing | Promotions: Set-Up to Execution Chapter Fourteen Chapter Overview Types of Promotions Running a Promotion Using Coupons Types of Promotions Print Electronic Running a Promotion Planning a promotion Sampling the media Budget for promotion Records of promotion’s Results Using Coupons Good offers and bad offers Extreme couponing