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In this chapter, the learning objectives are: Describe six Web 2,0 tools and two major types of Web 2,0 sites, describe the benefits and risks of social commerce to companies, identify the methods used for shopping socially, discuss innovative ways to use social networking sites for advertising and market research. | 8 Social Computing 1 CHAPTER OUTLINE Web 2.0 Fundamentals of Social Computing in Business Social Computing in Business: Shopping Social Computing in Business: Marketing Social Computing in Business: Customer Relationship Management Social Computing in Business: Human Resource Management Describe six Web 2.0 tools and two major types of Web 2.0 sites. Describe the benefits and risks of social commerce to companies. Identify the methods used for shopping socially. Discuss innovative ways to use social networking sites for advertising and market research. Describe how social computing improves customer service. Discuss different ways in which human resource managers make use of social computing. Social Commerce Company Teespring Plans to Become a Platform Discuss the relationship between social computing and Teespring’s business model. Explain this statement: “T-shirts are to Teespring what books are to Amazon.” What other products and services can Teespring off er to truly become a . | 8 Social Computing 1 CHAPTER OUTLINE Web 2.0 Fundamentals of Social Computing in Business Social Computing in Business: Shopping Social Computing in Business: Marketing Social Computing in Business: Customer Relationship Management Social Computing in Business: Human Resource Management Describe six Web 2.0 tools and two major types of Web 2.0 sites. Describe the benefits and risks of social commerce to companies. Identify the methods used for shopping socially. Discuss innovative ways to use social networking sites for advertising and market research. Describe how social computing improves customer service. Discuss different ways in which human resource managers make use of social computing. Social Commerce Company Teespring Plans to Become a Platform Discuss the relationship between social computing and Teespring’s business model. Explain this statement: “T-shirts are to Teespring what books are to Amazon.” What other products and services can Teespring off er to truly become a platform? Web 2.0 8.1 Tagging Folksonomies Geotagging Really Simple Syndication (RSS) Blogs 6 Figure 8.1: Web Site of National Public Radio with RSS Toolbar Web 2.0 (continued) 8.1 Microblogging Wikis Social Networking Web Sites Enterprise Social Networks Mashups 8 Banjo Organizes the World’s Social Media What are potential disadvantages of Banjo? (Hint: What about privacy concerns?) How would marketing managers use Banjo? Provide an example to support your answer. How would insurance companies use Banjo? Provide an example to support your answer. ABOUT BUSINESS 8.1 Figure 8.2: Google Maps is a Classic Example of a Mashup Fundamentals of Social Computing in Business 8.2 Social Commerce Benefits and Risks of Social Commerce Collaborative Consumption 11 Social Commerce: Benefits to Customers Better and faster vendor responses to complaints (on Twitter, Facebook, and YouTube) Customers can assist other customers (e.g., in online forums) Customers’ expectations can be met more fully and .
