TAILIEUCHUNG - Lecture Management information systems (4th edition): Chapter 12 - Rainer, Prince, Watson

Chapter 12 - Customer relationship management. In this chapter, the learning objectives are: Defining customer relationship management, operational customer relationship management, other types of customer relationship management systems. | 12 Customer Relationship Management Defining Customer Relationship Management Operational Customer Relationship Management Other Types of Customer Relationship Management Systems Identify the primary functions of both customer relationship management (CRM) and collaborative CRM strategies. Describe how businesses might utilize applications of each of the two major components of operational CRM systems. Explain the advantages and disadvantages of mobile CRM systems, on-demand CRM systems, open-source CRM systems, social CRM systems, and real-time CRM systems. Do Persuasive Technologies Go Too Far? Discuss the advantages and disadvantages of persuasive technologies to companies. Discuss the advantages and disadvantages of persuasive technologies to consumers. Debate the ethical nature of persuasive technologies. (Hint: Refer to Chapter 6 for ethical frameworks.) Do persuasive technologies take customer relationship management too far? Why or why not? Support your answer. Defining .

• Cơ sở dữ liệu
• Management information systems
• Information systems
• Lecture Management information systems
• Computer based information systems
• Managing information resources
• Customer relationship management
• Information security
• Business applications
• Electronic commerce
• Information systems combine
• Information systems in business
• Global management of information technology
• Organizing IT
• Supply chain management
• Transaction processing systems
• Managing data
• Network applications
• Business analytics
• General ethical framework
• Social computing
• Major E commerce mechanisms
• Mobile computing
• IT strategic plan