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Chapter 2 "Operations strategy: Defining how firms compete", after studying this chapter you will be able to: Introduce the concept of operations strategy and its various components, and show how it relates to the overall business strategy of the firm; illustrate how operations strategy pertains to adding value for the customer; identify the different ways in which operations strategy can provide an organization with a competitive advantage;. | F O U R T H E D I T I O N Operations Strategy: Defining How Firms Compete © The McGraw-Hill Companies, Inc., 2003 chapter 2 DAVIS AQUILANO CHASE PowerPoint Presentation by Charlie Cook Chapter Objectives Introduce the concept of operations strategy and its various components, and show how it relates to the overall business strategy of the firm. Illustrate how operations strategy pertains to adding value for the customer. Identify the different ways in which operations strategy can provide an organization with a competitive advantage. Introduce the concept of tradeoffs between different strategies and the need for a firm to align its operations strategy to meet the needs of the particular markets it is serving. © The McGraw-Hill Companies, Inc., 2003 2– Chapter Objectives (cont’d) Explain the difference between order-qualifiers and order-winners as they pertain to operations strategy. Describe how firms are integrating manufacturing and services to provide an overall “bundle of benefits” to their customers. © The McGraw-Hill Companies, Inc., 2003 2– Managerial Issues Developing and Implementing Effective Strategies Meeting the challenges of increased competition in a globalized business environment. Keeping up with technology advances. Learning to do more with less. Staying ahead of copycat competitors. Keeping an eye on the future. © The McGraw-Hill Companies, Inc., 2003 2– Operations Strategy – An Overview Corporate strategy Overall strategy adopted by the firm that defines the specific businesses in which the firm will compete and the way in which resources are acquired and allocated. Corporate Business Functional Operational © The McGraw-Hill Companies, Inc., 2003 2– Operations Strategy – An Overview Strategic Business Unit (SBU) A stand-alone business within a conglomerate (parent firm) that operates like an independent company. Business Strategy How a strategic business unit (SBU) addresses the specific markets it serves and products it . | F O U R T H E D I T I O N Operations Strategy: Defining How Firms Compete © The McGraw-Hill Companies, Inc., 2003 chapter 2 DAVIS AQUILANO CHASE PowerPoint Presentation by Charlie Cook Chapter Objectives Introduce the concept of operations strategy and its various components, and show how it relates to the overall business strategy of the firm. Illustrate how operations strategy pertains to adding value for the customer. Identify the different ways in which operations strategy can provide an organization with a competitive advantage. Introduce the concept of tradeoffs between different strategies and the need for a firm to align its operations strategy to meet the needs of the particular markets it is serving. © The McGraw-Hill Companies, Inc., 2003 2– Chapter Objectives (cont’d) Explain the difference between order-qualifiers and order-winners as they pertain to operations strategy. Describe how firms are integrating manufacturing and services to provide an overall “bundle of .
