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This chapter presents the following content: Sustainable marketing, social criticisms of marketing, consumer actions to promote sustainable marketing, business actions toward sustainable marketing, marketing ethics, the sustainable company. | Chapter Twenty Sustainable Marketing Social Responsibility and Ethics 1 Sustainable Marketing Social Responsibility and Ethics Sustainable Marketing Social Criticisms of Marketing Consumer Actions to Promote Sustainable Marketing Business Actions Toward Sustainable Marketing Marketing Ethics The Sustainable Company Topic Outline 2 Meeting needs of consumers while preserving the ability of future generations to meet their needs Figure 20.1 Sustainable Marketing Note to Instructor Truly sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policymakers, and others work together to ensure socially responsible and ethical marketing actions. Unfortunately, however, the marketing system doesn’t always work smoothly. This Web link is to sustainablemarketing.com, a resource for this topic. 3 Social Criticisms of Marketing Marketing’s Impact on Individual Consumers Note to Instructor Discussion Question What other complaints might exist . | Chapter Twenty Sustainable Marketing Social Responsibility and Ethics 1 Sustainable Marketing Social Responsibility and Ethics Sustainable Marketing Social Criticisms of Marketing Consumer Actions to Promote Sustainable Marketing Business Actions Toward Sustainable Marketing Marketing Ethics The Sustainable Company Topic Outline 2 Meeting needs of consumers while preserving the ability of future generations to meet their needs Figure 20.1 Sustainable Marketing Note to Instructor Truly sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policymakers, and others work together to ensure socially responsible and ethical marketing actions. Unfortunately, however, the marketing system doesn’t always work smoothly. This Web link is to sustainablemarketing.com, a resource for this topic. 3 Social Criticisms of Marketing Marketing’s Impact on Individual Consumers Note to Instructor Discussion Question What other complaints might exist toward marketers? Do they personally ever feel that you were treated poorly? 4 Social Criticisms of Marketing Marketing’s Impact on Individual Consumers High Cost of Distribution Note to Instructor This link is to a marketing chart of total advertising—you can see that the leading advertiser, P&G spends about $3 billion a year. 5 Social Criticisms of Marketing Complaint: Companies use deceptive practices that lead customers to believe they will get more value than they actually do. These practices fall into three categories: Deceptive pricing Deceptive promotion Deceptive packaging Marketing’s Impact on Individual Consumers Deceptive Practices Note to Instructor Deceptive pricing includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail list price. Deceptive promotion includes practices such as misrepresenting the product’s features or performance or luring the customers to the store for a bargain that is out of .
