TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (4/e): Chapter 2 - Joann Keyton

Chapter 2 - The research process: Getting started. After reading this chapter, you should be able to: Describe what a theory is and its role in communication research, explain why the research process starts with identifying a research problem, develop a preliminary question from a topic or issue, explain why a preliminary question is superior to a topic in conducting library research,. | The Research Process: Getting Started Chapter 2 Considering theory in research Research is the basis for developing or challenging theory Theory describes, predicts, or explains communication phenomenon Research Theory link Deductive reasoning Inductive reasoning Developing theory Describe event or observation Create explanation for event Move from specific to more generalized form Derive predictions from explanations Deductive research model Inductive research model Identifying the research problem Research ideas are based on Theories Experiences Current events Turn broad topics into preliminary questions What do your questions assume? Rephrase for clarity Evaluating your questions Clearly stated? Do others agree about its clarity? Asks only one question? Communication orientation? Any bias in the way the question is asked? Can it be observed or measured? Time and resources? Who would be interested? How could the information be used? Library and database resources Scholarly .

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Research process
• Organizing resources
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design