TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (2/e): Chapter 17 - Joann Keyton

Chapter 17 - Reading and writing the quantitative research report. After reading this chapter, you should be able to: Construct a literature review that situates your research study in the historical context of research similar to yours; develop a compelling problem statement; find and integrate empirical research reports, theory articles, and literature review articles in your literature review;. | Chapter 17 Reading and Writing the Quantitative Research Report A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results The Literature Review The framework of the research investigation Based on the literature used to design and develop the research study Puts the present study into perspective Historical overview of the variables studied Goes beyond description of literature – includes analysis, synthesis, and critique The Problem Statement Positioned near or at the beginning of literature review A few sentences that identifies the research objective What is the problem? Why is this problem worthy of study? Explain why the researchers conducted the study Explain why consumers should be interested Types of Material In the Literature Review Findings from empirical research reports Articles that evaluate or propose theory .

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Quantitative communication research
• Quantitative research report
• Qualitative communication research
• Research questions
• Communication scholars
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design