TAILIEUCHUNG - Lecture Communication research - Chapter 1: Introduction to research in communication

After completing this chapter, students will be able to: Identify differences between informal, personal research and formal, scholarly research; explain the use of research in your role as a consumer; identify opportunities for which research reports would be helpful;. | Chapter 1 Introduction to Research in Communication Research: Process of asking questions and finding answers Application of scientific and systematic procedures Assumes that patterns can be uncovered Empirically based methods Copyright c 2001 The McGraw-Hill Companies, Inc. Your Relationship with Research Scholarly research You in the role of researcher You in the role of research consumer Proprietary research Commissioned for private use Copyright c 2001 The McGraw-Hill Companies, Inc. Scholarly Research Formal, scientific, systematic Available to the public and other researchers Scientific outcomes Describes behavior Determines causes of behavior Predicts behavior Explains behavior Copyright c 2001 The McGraw-Hill Companies, Inc. Research and Theory Theory: Set of concepts, definitions, and propositions that present a systematic view of the phenomena Attempts to explain and predict phenomena Research should be theoretically driven or aid in the creation of theory .

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Scholarly research
• Methodological extremes
• Questions communication scholars ask
• Quantitative communication research
• Qualitative communication research
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Experimental design