"integrated marketing communications" trang 6 - tải miễn phí từ Tailieuchung
Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
40    78    1
Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
43    66    0
Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program
47    109    2
Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
62    84    1
Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options
61    63    0
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    107    1
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    92    1
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
43    64    0
Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
36    80    0
Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
57    89    0
Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
40    93    0
Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
43    78    0
Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program
47    71    0
Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
62    62    0
Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options
61    87    0
Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program

Lecture Advertising and promotion (2/e) – Chapter 12: Measuring the effectiveness of the IMC program
41    87    0
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations

Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
39    77    0
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
43    92    0
Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
36    44    3
Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
57    59    3
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