lecture advertising trang 3 tải miễn phí từ TAILIEUCHUNG

"lecture advertising" trang 3 - tải miễn phí từ Tailieuchung

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

47 109 2

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

53 85 1

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

62 84 1

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

61 63 0

Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

25 65 0

Lecture Advertising and promotion (2/e) – Chapter 14: Interactive marketing

Lecture Advertising and promotion (2/e) – Chapter 14: Interactive marketing

38 56 0

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

43 64 0

Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling

Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling

37 68 0

Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication

Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication

42 73 0

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

36 80 0

Lecture Advertising and promotion (2/e) – Chapter 4: The communication process

Lecture Advertising and promotion (2/e) – Chapter 4: The communication process

51 61 0

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

57 89 0

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

40 93 0

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

43 78 0

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

47 71 0

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

53 85 0

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

62 62 0

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

61 87 0

Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

25 77 0

Lecture Advertising and promotion (2/e) – Chapter 14: Interactive marketing

Lecture Advertising and promotion (2/e) – Chapter 14: Interactive marketing

38 49 0

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