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Chapter 3: Understanding the marketing environment, ethical behavior, and social responsibility. After reading this chapter you should be able to: Explain the purpose of environmental scanning, describe social forces such as demographics and culture, discuss how economic forces affect marketing, describe how technological changes can affect marketing,. | McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Explain the purpose of environmental scanning. LO1 Describe social forces such as demographics and culture. Discuss how economic forces affect marketing. LO3 LO2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 3, YOU SHOULD BE ABLE TO: Describe how technological changes can affect marketing. LO4 3- Discuss the forms of competition that exist in a market. LO6 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 3, YOU SHOULD BE ABLE TO: Explain how regulatory forces ensure competition and protect producers and consumers. LO7 LO5 Identify factors that influence ethical and unethical marketing decisions. Describe the different concepts of social responsibility. LO8 3- WHAT IS THE WORLD’S THIRD LARGEST NATION? THE SOCIAL NATION CREATED BY FACEBOOK! 3- FIGURE 3-1 Environmental forces affect the organization, its suppliers, and its customers 3- Demographics SOCIAL FORCES | McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Explain the purpose of environmental scanning. LO1 Describe social forces such as demographics and culture. Discuss how economic forces affect marketing. LO3 LO2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 3, YOU SHOULD BE ABLE TO: Describe how technological changes can affect marketing. LO4 3- Discuss the forms of competition that exist in a market. LO6 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 3, YOU SHOULD BE ABLE TO: Explain how regulatory forces ensure competition and protect producers and consumers. LO7 LO5 Identify factors that influence ethical and unethical marketing decisions. Describe the different concepts of social responsibility. LO8 3- WHAT IS THE WORLD’S THIRD LARGEST NATION? THE SOCIAL NATION CREATED BY FACEBOOK! 3- FIGURE 3-1 Environmental forces affect the organization, its suppliers, and its customers 3- Demographics SOCIAL FORCES DEMOGRAPHICS—POPULATION LO2 Population at a Glance U.S. Population Social Forces Population Explosion Environmental Scanning 3- Baby Boomers: 1946 - 1964 Generation X: 1965 - 1976 Generation Y: 1977 - 1994 Millennials: 1995+ SOCIAL FORCES DEMOGRAPHICS—GENERATIONAL COHORTS LO2 3- Ameritrade, American Airlines, and HTC Which generational cohort is being reached? LO2 3- MAKING RESPONSIBLE DECISIONS Millennials Are Going to Change the World! LO2 3- Composition Trends SOCIAL FORCES DEMOGRAPHICS—RACIAL & ETHNIC DIVERSITY LO2 African Americans Hispanics Asian Americans Multicultural Marketing 3- Marital Status Cohabitation Blended Family SOCIAL FORCES DEMOGRAPHICS—THE AMERICAN HOUSEHOLD LO2 3- Regional Shifts in the U.S.: 2012 SOCIAL FORCES DEMOGRAPHICS—POPULATION SHIFTS LO2 3- Shifts Within States SOCIAL FORCES DEMOGRAPHICS—POPULATION SHIFTS LO2 Rural Suburbs Exurbs Cities 3- Statistical Areas (SA): Illinois SOCIAL FORCES .
