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Inside The Minds Strategies for Success in PR – The Reality Public relations is an art and a craft. I am not sure it is a science. Many public relations people treat it as a scientific field and say they can measure this or that. You can probably do that to a degree, but even medicine – which is a science – cannot claim their methods will work from one patient to the next. So how can we be so scientific if even the scientific sciences admit that they are not? You have to treat the field as an art and.
