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Inside The Minds Marketing Multipliers: Have opinions that are farreaching and radiate to a level of influence disproportionate to their actual size. Influentials: Extend their influence beyond the online world – they have a say in the purchasing decisions (online and offline) of approximately 155 million consumers, and their families and peers regularly approach them for information, opinions, and advice. Avid Communicators: Communicate with more people online – far more active users of e-mail, newsgroups, bulletin boards, listservs, and other online vehicles when conveying their messages. Information Sponges: Absorb more information than general Internet users and glean it from a more.
