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One of the challenges for this study is the breadth of application of the subject matter. Given the DFID focus on poverty, and the countries included in the study, the general benchmark here is rural Africa. If some particular form or shape of community television could be found to be relevant to rural Africa, and it was an affordable and realistic option, it is likely that community television could be applied to other locations of the poor such as rural Asia and South America, and impoverished urban areas. In this section we look briefly at some of the information and communication needs of the poor, in. | Communications Market Report 2012 Research Document Publication date 18 July 2012 Contents Introduction 3 Key Points 4 1 The market in context 17 2 TV and audio-visual 113 3 Radio and audio 181 4 Internet and web-based content 219 5 Telecoms and Networks 279 6 Post 359 7 Glossary Table of Figures 389 1 Introduction This is Ofcom s ninth annual Communications Market Report. The report contains statistics and analysis of the UK communications sector and is a reference for industry stakeholders and consumers. The report also provides context to the work that Ofcom undertakes in furthering the interests of consumers and citizens in the markets we regulate. The report contains data and analysis on broadcast television and radio fixed and mobile telephony and internet take-up and consumption. Ofcom gained the responsibility and powers to regulate postal services in the Postal Services Act 2011 and for the first time this report contains information on the postal market. As Digital Switchover nears completion in October 2012 98 of UK households now have digital television. Total internet access has edged up to eight in ten homes in part aided by the continued rise of smartphone ownership 39 . Furthermore each UK household on average owns three different internet-enabled devices. With the growth in smartphone users there has been an increase in the consumption of mobile data. Consumers use of mobile data more than doubled in the 18 months to January 2012 while the number of SMS and MMS messages grew to an average of 200 messages per person per month. By contrast the volume of voice calls on fixed lines continued to shrink and for the first time the total call minutes made from mobile phones also fell. These are just some of the findings contained within this year s report. The first section of the report examines the rise of text-based communications page 33 and the differences in take-up and use between older and younger people of various communications services in the .
