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The copyrights for the moving pictures will be an article in increasing great demand. For instance, with the game industry. The above should be reflected in the European school system. The fast technical development has created a gap between intentions and practical possibilities. Due to this consequence, a great number of teachers in schools have not had the possibility of getting acquainted with moving pictures through their training. Furthermore, there are no traditions or pedagogies in this field, which is why the development of a teacher-training manual including didactic and methodology for using the moving picture’s language is crucial | GRAPHIC DESIGN THEORY READINGS FROM ThE FIELD HERBERT BAyER KARL GERSTNER KENyA HARA JESSICA HELFAND STEVEN HELLER KALLE LASN EL LISSITZKy ELLEN AND JULIA LUPTON KATHERINE McCoy WITH DAVID FREJ LEV MANOVICH F. T. MARINETTI LÁSZLÓ MOHOLy-NAGy JOSEF MULLER-BROCKMANN PAUL RAND MICHAEL ROCK F ALEKSANDR RODCHENKO VARVARA STEPANOVA AND ALEKSEI GAN PAULA SCHER DMITRI SIEGEL F JAN TSCHICHOLD JAN VAN TOORN ROBERT VENTURI DENISE SCOTT BROWN AND STEVEN IZENOUR BEATRICE WARDE WOLFGANG WEINGART LORRAINE WILD Edited by helen Armstrong With a foreword by Ellen Lupton III A DESIGN THEORY GUIDE CONTENTS 6 Foreword Why Theory Ellen Lupton 8 Acknowledgments 9 Introduction Revisiting the Avant-Garde 16 Timeline SECTION ONE CREATING THE FIELD 19 Introduction 20 Manifesto of Futurism I F. T. Marinetti I 1909 22 Who We Are Manifesto of the Constructivist Group I Aleksandr Rodchenko Varvara Stepanova and Aleksei Gan I c. 1922 25 Our Book I El Lissitzky I c. 1926 32 Typophoto I László Moholy-Nagy 11925 35 The New Typography I Jan Tschichold 11928 39 The Crystal Goblet or Why Printing Should Be Invisible I Beatrice Warde 11930 44 On Typography I Herbert Bayer 11967 THEORY AT WORK 50 Futurism 52 Constructivism 54 The Bauhaus and New Typography SECTION TWO BUILDING ON SUCCESS 57 Introduction 58 Designing Programmes I Karl Gerstner 11964 62 Grid and Design Philosophy I Josef Múller-Brockmann 11981 64 Good Design Is Goodwill I Paul Rand 11987 70 Learning from Las Vegas The Forgotten Symbolism of Architectural Form I Robert Venturi Denise Scott Brown and Steven Izenour 11977 77 My Way to Typography I Wolfgang Weingart I 2000 81 Typography as Discourse I Katherine McCoy with David Frej 11988 84 The Macramé of Resistance I Lorraine Wild 11998 87 The Dark in the Middle of the Stairs I Paula Scher 11989 THEORY AT WORK 90 International Style 92 Modernism in America 94 New Wave and Postmodern SECTION THREE MAPPING THE FUTURE 97 Introduction 98 The Underground Mainstream I Steven Heller I 2008 102 .
