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Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork. | IGNORE THIS BOOK ÀT YOUR OWN PERIL. -SETH GODIN rework JASON FRIED DAVID HEINEMEIER HANSSON Founders of 37signals PUNNING GUE5SING Planning is guessing Unless you re a fortune-teller long-term business planning is a fantasy. There are just too many factors that are out of your hands market conditions competitors customers the economy etc. Writing a plan makes you feel in control of things you can t actually control. Why don t we just call plans what they really are guesses. Start referring to your business plans as business guesses your financial plans as financial guesses and your strategic plans as strategic guesses. Now you can stop worrying about them as much. They just aren t worth the stress. When you turn guesses into plans you enter a danger zone. Plans let the past drive the future. They put blinders on you. This is where we re going because well that s where we said we were going. And that s the problem Plans are inconsistent with improvisation. And you have to be able to improvise. You have to be able to pick up opportunities that come along. Sometimes you need to say We re going in a new direction because that s what makes sense today. The timing of long-range plans is screwed up too. You have the most information when you re doing something not before you ve done it. Yet when do you write a plan Usually it s before you ve even begun. That s the worst time to make a big .
