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Beyond the Aisle: Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results

Tham khảo sách 'beyond the aisle: where consumer packaged goods brands meet technology to drive business results', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Beyond the Aisle Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results Tim Ross Published by SolutionSet at Smashwords Copyright 2012 Tim Ross Smashwords Edition License Notes Thank you for downloading this free ebook. Although this is a free book it remains the copyrighted property of the author and may not be reproduced copied and distributed for commercial or non-commercial purposes. If you enjoyed this book please encourage your friends to download their own copy at Smashwords.com where they can also discover other works by this author. Thank you for your support. Beyond the Aisle Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results Dedication To Gloria Maddie and Allie who make everything in my life better Acknowledgements I would like to thank a number of people without whom this book would not be possible. HMI ers Zain Raj Paul Kramer and Peter Cloutier taught me about the CPG business and the marketing problems web mobile and social technologies could solve. SolutionSet ers Alex Kaplinsky Frank Anan Robert Balmaseda Dave Kilimnik Adam Trissel and Dessy Stanley who are great partners and even better people. Chapter co-authors Joe Robinson Stacey Rubin Peter Cloutier and Paul Kramer who gave key insights and applications across strategic domains. Amy Westervelt who for years has made me appear far smarter and more productive than I truly am. My friends and family from whom I steal many of my best .