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MAP DESIGN: GRAPHIC DESIGN BASICS

Each chapter is also available individually, at no cost and for unrestricted use, at www.aiga.org/design-business-and-ethics, so that designers can adapt and republish these standards as part of their own proposals and conditions for clients. AIGA’s position is consistent with practices upheld by designers around the globe. In fact, while the legacy of design’s practice comes from the guilds of our international peers, today other countries look to AIGA to set the benchmark, since AIGA is the largest professional association of communication designers in the world and represents a dynamic community of (often pioneering) designers. AIGA Design Business and. | Map Design Graphic Design Basics 1 Start copyright Kommission Aus- und Weiterbildung Deutsche Gesellschaft fur Kartographie e.V. Germany 2000 c o Reinhard Urbanke Erlenweg 3 1 D-71394 Kernen im Remstal EMail alf.kartographie@gmx.de Map Design Graphic Design Basics Map Design Graphic Design Basics 2 Contents Map design Graphic design basics.6 Contents Exercises Index Search Next results Previous results Print Exit copyright Kommission Aus- und Weiterbildung Deutsche Gesellschaft fur Kartographie e.V. Germany 2000 c o Reinhard Urbanke Erlenweg 3 1 D-71394 Kernen im Remstal EMail alf.kartographie@gmx.de 1 Perception.6 Outer and Inner Worlds.6 Perception overload .6 Selection .7 Processing.7 2 Communication.7 Communication .8 Code.9 Languages. 10 Communication goals. 11 3 Design .12 The form . 12 Basic forms. 13 Graphic elements. 14 Variations. 15 Design principles. 15 4 Optical Illusions.17 Lines. 17 Areas. 18 Tonal value . 20 5 The area .21 Empty space I white space . 21 Home Map Design Graphic Design Basics 3 Contents Exercises Index Search Next results Previous results Print Exit copyright Kommission Aus- und Weiterbildung Deutsche Gesellschaft fur Kartographie e.V. Germany 2000 c o Reinhard Urbanke Erlenweg 3 1 D-71394 Kernen im Remstal EMail alf.kartographie@gmx.de Locations of effect . 22 Effect. 22 Associative meanings. 24 6 Area aesthetics.25 Size . 25 Area subdivision. 26 Composition. 27 7 Colour.29 Colour psychology . 29 Colour dimension CIELAB-colour system . 30 Colour contrast. 31 8 Type aesthetics.33 Evolution of type . 33 Geometry. 35 Letter spacing. 35 9 Type composition.37 Grey value. 37 Reading process.37 Type face selection . 38 Type face mixture. 39 Compositions.39 Typographic errors.40 10 Signs.41 Communication .41 Function.43 Trademarks.43 .