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Welcome to the American Management Association’s Self-Study course on Asserting Yourself at Work. Assertiveness is a form of behavior and communica- tion that individuals can use to stand up for their needs and interests, their rights and values. It helps them to stand up to difficult people and stand out from others in positive ways. Equally important, assertiveness puts them in a position to exercise influence over their subordinates, peers, and bosses. This course will give you the skills you need to be more assertive. By fol- lowing its step-by-step instruction, and completing its self-assessment tools, practical exercises, and review questions, you’ll learn to diagnose your current level of. | SELF-PACED Learning for a FAST-PACED World A 11 A American Management Association Asserting Yourself at Work CONSTANCE ZIMMERMAN RICHARD A. LUECKE Asserting Yourself at Work This page intentionally left .