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In films that catered to Indian migrants, there was a clear emphasis on superiority of Indianness over western culture. The Indian was shown to be pure whereas the western was the morally degraded. This duality was established through the conduct of female characters like Kajol in Dilwali Dulhaniya Le Jayenge (DDLJ) – 1995, Pardes (1997) and Aa Ab Laut Chalen (1999). The western woman in these films was shown to be morally degraded and inferior to the Indian woman, whom the hero eventually chose. The migrant Indians in these films decided. | Made in Italy 2 MadebySIM2 3 Innovative vision 4 Worldwide success 6 Masters of cinema at home 8 Clear and positive values 10 SIM2 Core technologies 12 SIM2 Grand Cinema LUMIS Line 18 Italian design and color palette 32 We work for Excellence Made in Italy The Made in Italy mark represents the production quality the creativity and the style for which Italy is famous all over the world. Fora product to carry such a prestigious mark it must be truly representative ofthe very best in Italian design technology and production values. SIM2 is an Italian company that wears its Made in Italy mark with pride. For sixteen years the company has designed and manufactured products that are truly deserving of this world-recognized symbol of excellence. For Italian brands like SIM2 success is built on a tradition and history of designer brands successful ideas design and product culture and Italy s own inimitable style. 2 Made by SIM2 Standing proud in the home theater and digital cinema landscape 9bminate i by thfNpultinational giants is an Italian company recognized as the epitome of excellent bi gss tNtf ha been taking on and overcoming the challenges laid down by the market and new technologies time and again during the last 15 years earning an outstanding reputation worldwide for the innovation performance quality design and comprehensive coverage of our product range. SIM2 is the reference standard brand for motion picture and visual communication professionals as well as home theater enthusiasts who demand the best. Every day we commit our extensive resources and efforts in the pursuit of a single objective absolute excellence. This is what makes the SIM2 brand synonymous with a level of performance passion and prestige that no other brand can offer - rewarding you with not only superior viewing quality but also an improved quality of .
