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Under the U.S. Constitution, the censors had every right to wield their scissors at whatever offended their eyes. In 1915, in Mutual Film Corporation v. Industrial Commission of Ohio, the Supreme Court ruled that the movies were not a revolutionary new communications medium but “a business, pure and simple, originated and conducted for profit, like other spectacles, not to be regarded as part of the press of the country, or as organs of public opinion.”1 Being a commercial enterprise, motion pictures could be regulated and run out of town by cities, states, and, by logical and ominous extension,. | Bollywood Cinema A Critical Genealogy Vijay Mishra Asian Studies Institute Vijay Mishra is Professor of English Literature at Murdoch University Perth. Born in Fiji he graduated from Victoria University of Wellington in 1967. This was followed via Christchurch Teachers College Macquarie and Sydney by doctorates from ANU and Oxford. Among his publications are Dark Side of the Dream Australian Literature and the Postcolonial Mind with Bob Hodge 1991 The Gothic Sublime 1994 Devotional Poetics and the Indian Sublime 1998 Bollywood Cinema Temples of Desire 2002 . His next book entitled The Literature of the Indian Diaspora Theorizing the Diasporic Imaginary will be published by Routledge London in March 2007. He plays the Indian harmonium is a Beatles fan and reads Sanskrit. ISSN 1174-9551 ISBN-10 0-473-11621-9 ISBN-13 978-0-473-11621-7 ISBN PDF 978-1-877446-11-5 Series editor Stephen Epstein Desktop publisher Laila Faisal Printed October 2006 PDF Printed February 2008 ASIAN STUDIES INSTITUTE Asian Studies Institute Victoria University of Wellington PO Box 600 Wellington New Zealand Telephone 64 44635098 Fax 64 4 463 5291 Email asi@vuw.ac.nz Web www.vuw.ac.nz asianstudies Bollywood Cinema A Critical Genealogy Vijay Mishra Bollywood has finally made it to the Oxford English Dictionary. The 2005 edition defines it as a name for the Indian popular film industry based in Bombay. Origin 1970s. Blend of Bombay and Hollywood. The incorporation of the word in the OED acknowledges the strength of a film industry which with the coming of sound in 1931 has produced some 9 000 films. This must not be confused with the output of Indian cinema generally which would be four times more . What is less evident from the OED definition is the way in which the word has acquired its current meaning and has displaced its earlier descriptors Bombay Cinema Indian Popular Cinema Hindi Cinema functioning perhaps even horrifyingly as an empty signifier Prasad that may be variously used for a .