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Creativity takes many forms, protected by different intellectual property (IP) rights, often working in synergy. Certainly the patent system is suitable for some of the innovative activity in Europe, though not all of it. The European Patent Office has the authority to grant patents on behalf of over 30 member states in Europe – but only patents. If all the innovation and creativity in Europe is to be harnessed and commercialized, then other IP rights should be used, and other institutions must provide support