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Before market segmentation can take place, the relevant market has to be defined, meaning the product related, geographical and temporal boundaries of that market have to be fixed. 21 Any such definition has to look at the market through the consum- ers’ eyes, because the consumer makes decisions based on the evaluation of alterna- tives and substitutes. It answers the following three questions: “What bus iness are we in?”, “Which are the relevant competitors, offering alternatives or substitutes to our product(s)?”, “Which geographic region(s) are we covering?”, and “Which period of the market is to be taken in the focus of the analysis?”. | Delaware Freight and Goods Movement Plan Technical Report June 2004 Delaware Department of Transportation Division of Planning Prepared By Parsons TABLE OF CONTENTS Page PREFACE.iii 1. INTRODUCTION Report Structure.1-1 Planning Approach.1-2 Stakeholder Involvement.1-4 Review of Relevant Planning Efforts.1-4 Statewide Long-Range Transportation Plan.1-5 Delaware Aviation System Plan Update.1-6 Port of Wilmington Strategic Master Plan.1-6 Freight Movement and Visitor Travel Programs in the Wilmington Area.1-6 Other Relevant Plans and Studies.1-7 2. FACTORS AFFECTING FREIGHT MOVEMENT IN DELAWARE DelDOT s Freight Transportation Activities.2-1 DelDOT Organizational Structure.2-2 Other Agency Involvement.2-7 DelDOT Organizational Impact Summary.2-8 National and Regional Context.2-8 Interstate Freight Characteristics.2-9 Freight Originating in Delaware.2-9 Freight Destined to Delaware.2-12 Intrastate Freight.2-13 Freight Trends and Issues Affecting Freight Operations in Delaware.2-13 Freight Implications of Delaware s Growth Strategies.2-16 Freight Trends and Characteristics of Key Industries in Delaware.2-18 Automotive Industry.2-19 Chemical Industry.2-19 Poultry Industry.2-20 Pharmaceuticals Industry.2-22 Distribution Industry.2-22 Solid Waste Transport.2-24 Freight Network Performance Measurement.2-25 A Logistical Profile of Delaware.2-26 3. MOTOR CARRIERS Trucks Registered in Delaware.3-1 Intermodal Drayage 3-3 Interstate Trucking Access.3-4 Interstate Truck Freight Characteristics.3-13 i Truck Accidents and Major Conflicts.3-15 Trucking Issues.3-18 4. RAILROADS Infrastructure.4-1 Rail Commodity Flows.4-3 Interstate Rail Freight Access.4-4 Interstate Rail Freight Characteristics.4-8 Norfolk Southern Operations in Delaware.4-9 Rail Freight Issues .4-10 5. WATER TRANSPORT Regional Delaware Shipping Characteristics.5-1 Delaware Waterborne Freight.5-3 Waterborne Freight Issues.5-7 6. AIR FREIGHT Air Freight Characteristics.6-1 Air Freight Issues.6-3 7. INTERMODAL FREIGHT .