Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
This publication is made possible by the generous support of the American people through the United States Agency for International Development (USAID), under the terms of the TransLinks Leader with Associates Cooperative Agreement No.EPP-A-00-06-00014-00 to The Wildlife Conservation Society. TransLinks is a partnership of The Wildlife Conservation Society, The Earth Institute, EnterpriseWorks/VITA, Forest Trends and The Land Tenure Center. The contents are the responsibility of EnterpriseWorks/VITA and do not necessarily reflect the views of USAID or the United States government. . | New and Evolving Web-based Marketing How to Find a Market Outlet for your Wildlife Friendly Products By Julie Stein and Ann Koontz 2009 www.EnterpriseWorks.org New and Evolving Web-based Marketing - How to Find a Market Outlet for your Wildlife Friendly Products Printed on recycled paper June 2009 This publication is made possible by the generous support of the American people through the United States Agency for International Development USAID under the terms of the TransLinks Leader with Associates Cooperative Agreement No.EPP-A-00-06-00014-00 to The Wildlife Conservation Society. TransLinks is a partnership of The Wildlife Conservation Society The Earth Institute EnterpriseWorks VITA Forest Trends and The Land Tenure Center. The contents are the responsibility of EnterpriseWorks VITA and do not necessarily reflect the views of USAID or the United States government. FROM THE AMERICAN PEOPLE Enterpriseworks VITA Fighting Poverty With Profit New and Evolving Web-based Marketing - How to Find a Market Outlet for your Wildlife Friendly Products Table of Contents Introduction.2 Ready Set Go.2 The Importance of a Website How to be Highly Visible in a Googlized World.4 The Role of Distributers and How to Find One.6 Getting the Price Right.7 Direct Mail Catalogs and Online Catalogs.9 Guidance from Catalog Buyers How to Get Your Products into Print or Online Catalogs Webalogs .11 Solving a Social Problem through a Private Sector Approach Two New Outlets for Selling Conservation and Socially Sustainable Products.13 Worldstock.com.13 World of Good by eBay.16 Conclusion.18 Putting it all Together - Wildlife Friendly Yarn Example.19 Additional Resources.20 Annex A - Shop the Show Guide.22 Annex B - Best Practices for Selling on World of Good by eBay.24 Photo courtesy of EnterpriseWorks VITA
