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When calling high in an organization to Chairpersons, Vice Presidents or Directors, it can take an hour of dialing before one of these people actually answers the phone. That means agents may only hear the voice of their desired contacts 8 or so times per day. These are very precious opportunities. If the salesperson’s behavior makes the call seem frivolous, or the only outcome is agreement that your company will send a $5 marketing piece, then you have your results. These results may even be permanent. It could take months to catch this decision-maker answering the telephone again and you still don’t even know if. | The Presentation Genius of Steve Jobs Carmine Gallo Columnist BusinessWeek.com Table of Contents Steve Jobs Presentation Genius.1 1 Planning in Analog.2 2 Creating a Twitter-Friendly Description.3 3 Introducing the Antagonist.4 4 Focusing on Benefits.5 5 Sticking to the Rule of Three.6 6 Selling Dreams Not Products.7 7 Creating Visual Slides.7 8 Making Numbers Meaningful.8 9 Using Zippy Words.8 10 Reveal Holy Smokes Moment.9 And One Bonus Practicing. A Lot.10 About Carmine Gallo.11 B 10 Techniques Jobs Used to Inform Educate and Entertain Steve Jobs - Presentation Genius For more than three decades Steve Jobs transformed product launches into an art form. His bold vision for media consumption and his rise as the world s most celebrated corporate storyteller helped make Apple the most valuable company in the world. His presentations became the primary fodder for technology news and speculation media always occupying above-the-fold coverage usually reserved for reporting on the world s most important political social and sporting events. Whether you re a CEO manager entrepreneur small business owner or sales marketing professional there s so much you can learn from the man that turned product launches into global events. Here are 10 key techniques that Jobs used to inform educate and .
