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As the reader of this book, you are our most important critic and commentator. We value your opinion and want to know what we’re doing right, what we could do better, what areas you’d like to see us publish in, and any other words of wisdom you’re willing to pass our way. We welcome your comments. You can email or write to let us know what you did or didn’t like about this book—as well as what we can do to make our books better | BRANDING _ YOURSELF How to Use Social Media to Invent or Reinvent Yourself ERIK DECKERS AND KYLE LACY Branding Yourself How to Use Social Media to Invent or Reinvent Yourself Second Edition ERIK DECKERS KYLE LACY RUE 800 East 96th Street Indianapolis Indiana 46240 USA Branding Yourself How to Use Social Media to Invent or Reinvent Yourself Second Edition Copyright 2013 by Pearson Education Inc. All rights reserved. No part of this book shall be reproduced stored in a retrieval system or transmitted by any means electronic mechanical photocopying recording or otherwise without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein. ISBN-13 978-0-7897-4972-7 ISBN-10 0-7897-4972-6 Library of Congress Cataloging-in-Publication Data is on file. Printed in the United States of America First Printing July 2012 Trademarks All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Que Publishing cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark. The double C in a circle the words and logotype Creative Commons and the Creative Commons license buttons reproduced in this publication are trademarks of Creative Commons. For more information about Creative Commons visit http creativecommons.org Warning and Disclaimer Every effort has been made to make this book as complete and as accurate as possible but no warranty or fitness is implied. The information provided is on an as is basis. The authors and the publisher shall have neither liability nor responsibility to any person or entity with .
