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As a result, the retailer cannot keep the sum of prices equal to their joint reservation value and start decreasing one of them to compete for the captives as by doing so she induces the captive consumers to buy only the cheaper good. Not only the retailers are not able to earn additional prots through discriminating the two groups of consumers but also they will earn lower prots than they would if all of them were selling only the bundle. When forcing consumers to buy both goods together retailers disallow an implicit competition between the two goods within their store. This phenomenon is unrelated to the competition. | um TECHNiSCHE ƯNIVERSITẲT MÚNCHEN SOCIAL ENTREPRENEURSHIP THE VOICE OF SOCIAL INNOVATION Social Investment Manual An Introduction for Social Entrepreneurs Developed by the Social Investment Task Force Technical University Munich Ann-Kristin Achleitner Wolfgang Spiess-Knafl Consisting of Schwab Foundation Community of Social Entrepreneurs led by Andreas Heinecke Schwab Foundation for Social Entrepreneurship Mirjam Schoning Abigail Noble Ann-Kristin Achleitner holds the KfW Endowed Chair in Entrepreneurial Finance and is Scientific Director of the Center for Entrepreneurial and Financial Studies at the Technische Universitat Munchen in Munich Germany. Andreas Heinecke is Founder and CEO of Dialogue Social Enterprise and a professor at the Danone Chair for Social Business at the European Business School in Oestrich-Winkel Germany. Abigail Noble is head of Latin America and Africa at the Schwab Foundation for Social Entrepreneurship in Geneva Switzerland. Mirjam Schoning is head and Senior Director of the Schwab Foundation for Social Entrepreneurship Geneva Switzerland. Wolfgang Spiess-Knafl is a research assistant at the KfW Endowed Chair in Entrepreneurial Finance at the Technische Universitat Munchen Munich Germany. Published September 2011 The Social Investment Manual can be found at www.schwabfound.org pdf schwabfound SocialInvestmentManual.pdf or ssrn.com abstract 1884338. Please see page 61 for an overview of the task force members of the Schwab Foundation community who contributed to the development of this document. We look forward to your commentss. Please contact wolfgang.spiess-knafl@wi.tum.de or abigail. noble@schwabfound. org. We would like to thank Miriam Al-Ali Andrea Coleman Gene Falk Pradeep Jethi Victoria Kisyombe Lisa Muller Reed Paget Amitabha Sadangi Sarah Volk Heinrich Weninger Arthur Wood in alphabetical order and all participants of the workshop on Social Investment organized by the Schwab Foundation for their contributions and willingness to .
