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This involves the performance of research activities such as (1) developing plans for, and promoting the construction of proper kinds of marketing and storage facilities for all kinds of farm and food products at specific localities at various stages in the marketing channels; determining the type, size, location, design, cost and method of financing and operation best suited for the specific locations, and the financial soundness of the proposed facilities; (2) determining the adequacy and efficiency of different shipping methods and types of shipping containers, various types of equipment, devices utilized in transportation and related handling of various. | UNIVERSITY OF KENTUCKY Official Graphic Standards Manual for print and promotional items UK KENTUCKY Revised August 2012 Contents Introduction.1 Official UK Institutional Colors Typography Logos Typography.3 Primary Logos.4 Usage Guidelines.5 World Wide Web.5 Secondary Logos.5 Official University Stationery Letterhead.9 Envelope.11 Business Cards.12 Licensing Agreement Editorial Guidelines Licensing Agreement.13 Editorial Guidelines.13 Other Trademarks and Logos Official Seal.14 Athletic Logos.14 Resources Design Resources.15 Approved UK Printing Vendors.15 Approved UK Vendors of Promotional Items.15 SACS Accreditation Notice Equal Opportunity Statement SACS Accreditation Notice.16 Equal Opportunity Statement.16 The standards in this guide apply to communications pieces created or reprinted after January 1 2008. Pieces in existence before that date are only subject to these standards when they are reprinted. The standards presented in this guide are intended to aid you in the proper use of the University of Kentucky s identity. If you have questions about the proper usage of the UK Logo or the Institutional or Unit Signatures please contact UK Public Relations Marketing. UK Public Relations Marketing 102A Mathews Building Lexington KY 40506-0047 859 257-1754 seeblue@uky.edu The list of authorized printed vendors is available on the Web at http www.uky.edu Purchasing docs printingcontact.pdf or from Public Relations Marketing. University of Kentucky Graphic Standards UK Public Relations Marketing 859 257-1754 August 2012 Introduction 1 As the University of Kentucky continues in its state-mandated mission to reach Top 20 status among the nation s premier public research institutions it is imperative that the entire University communicate with a clear consistent public identity. The development of visual identity standards by the entire University is critical to achieving this objective. Every time someone from the University of Kentucky communicates with the public .
