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The appeal of alcohol to underage youth can also be limited by reducing youth exposure to alcohol advertising and marketing. The Federal Trade Commission has issued a series of reports on the topic and has encouraged voluntary action on the part of the alcohol indus- try.1, 12, 13 In response, alcohol marketers have made some limited reforms in their volun- tary codes. However, these revisions fall far short of recommendations from the National Academy of Sciences,14 state attorneys general, 15, 16 and other scientific and advocacy organ- izations. In the last decade, while. | SmarteiCommerce Cyber Monday Report 2012 IBM Digital Analytics Benchmark Summary Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year according to cloud-based analytics findings by IBM. With an increase in online sales across multiple channels the digital consumer took center stage. Retailers marketing departments and chief marketing officers CMO delivered a consistent customer experience across multiple channels from mobile devices to online and to the show floor leading to the record shopping day As part of IBM s Smarter Commerce initiative the IBM Digital Analytics Benchmark revealed the following trends as of 12 00 am PST Cyber Monday 2012 Compared to Cyber Monday 2011 Consumer Spending Increases Online sales increased 30.3 percent over 2011. Shopping Peaks at 11 25am EST Consumers flocked online with shopping momentum hitting its highest peak at 11 25am EST. As in 2011 consumer shopping also maintained strong momentum after commuting hours on both the east and west coast. Mobile Shopping and Mobile Traffic Increase On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer s site an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent an increase of more than 96 percent over 2011. The iPad Factor The iPad continued to generate more traffic than any other tablet or smartphone driving more than 7 percent of online shopping. This was followed by iPhone at 6.9 percent and Android 4.5 percent. The iPad also continued to dominate tablet traffic reaching a holiday high of 90.5 percent. Amazon Kindle leapt into second at 2.6 percent followed by the Samsung Galaxy at 2 percent and the Barnes and Noble Nook at 0.6 percent. Multiscreen Shopping Consumers shopped in store online and on mobile devices simultaneously to get the best bargains. Overall 58.1 percent of consumers used smartphones compared to 41.9 percent who .
