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Creative Business: Achieving Your Goals Through Creative Thinking and Action

While many people in business have strong analytic skills creativity has been undervalued in many organizations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems | Creative Business ACHIEVING YOUR GOALS THROUGH CREATIVE THINKING AND ACTION Tim Bills and Chris Genasi Creative Business Also by Chris Genasi Corporate Community Investment How to Make Your Business Profitably Popular Winning Reputations How to be Your Own Spin Doctor Acknowledgements The various quotes in this book have been taken from the website www.creativityforlife.com. Their assistance is much appreciated. Every effort has been made to trace all the copyright holders but if any have been inadvertently overlooked the publishers will be pleased to make the necessary arrangements at the first .