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Tâm lý Tiền tệ và Tài chính công hình ảnh Cuốn sách này các giấy tờ chính của Schmolders Gunter (1903-1991), một nhà tiên phong trong tâm lý học kinh tế cho lần đầu tiên trong ngôn ngữ tiếng Tài liệu kết hợp xem xét về tâm lý trong phân tích kinh tế của tại một thời điểm khi khoảng cách giữa hai ngành là lớn hơn nhiều hơn ngày hôm nay. Nghiên cứu về tâm lý tài chính, là quan tâm đặc biệt và lâu dài, ảnh hưởng đến rất nhiều về kinh tế lục địa. . | Economic Psychology Editors remarks This introductory chapter gives an impression of how Schmolders propagates his new research approach. Man as a social being first appeared in Walter Leifer ed. Man and Modern Time German Opinion on Problems of Today No. I 1962 Munich Huber 1962 pp. 29-38. A German version appeared in Merkur No. 5 May 1960. Three blunders in the 1962 translation have been corrected by the editors game theory instead of the play theory oligopolist instead of oligapolist market economy instead of marketing economy . Throughout the book a number of further minor corrections of obvious typos etc. were necessary but we have tried to keep them to a minimum wishing to provide the reader with Schmolders original papers. A contrasting programme to rational theory is translated from Gunter Schmolders Verhaltensforschung im Wirtschaftsleben Reinbek bei Hamburg Rowohlt 1978 Rowohlts deutsche Enzyklopadie 379 . Socio-economic behaviour research first appeared in German Economic Review 1 1963 pp. 6-16. The term tax morality used twice in the original text has been changed into the more common tax morale . 2.1 Man as a social being If the picture of man as a social being i.e. man in all his social and human relationships is to be complete it must include that field of human behaviour which is defined as economics or the business world . In considering this sphere of life we are apt to be misled by the competition for markets and prices by the struggle of all against all for material success into thinking of the well-worn ideal type homo economicus an isolated specimen who is dominated entirely by the 17 other equally independent men motivated by the same desire. In the economic theory of the nineteenth century this economic man - whom Adam Smith still regarded and described as real - was turned into a fictional type this made it possible in theory to reduce man s economic behaviour to a single function isolated from the great variety of human behaviour and .
