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The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard. | Programmer to Programmer1 Professional Search Engine Optimization with PHP A Developer Guide to SEO laimip Sirowh Cmttan Dane wrox Uxtitrs S0UC9 cod . and Wor tecfncaf support at www.vffln.com Professional Search Engine Optimization with PHP A Developer s Guide to SEO Jaimie Sirovich Cristian Darie BICENTEN NIAL I WILEY ậ 2007 ĩ BICENTENNIAL Wiley Publishing .
