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This book is a collaborative effort. The content took shape with the help of family, colleagues, and the amazing staff at McGraw-Hill. Big thanks to my editor, John Aherne, for his enthusiasm and counsel, and to Kenya Henderson, for making it all happen! McGraw-Hill design, marketing, and public relations staff are among the best in the book publishing industry. I’m honored they share my excitement about the subject. | Be forewarned if you pick up this book your presentations will never be the same again. Martin Litótrom. bestselling author of Buyology The Presentation Secrets of Steve Jobs How to Be 3 Insanely Great B in Front of Ị Any Audience Carmine Gallo Sfei- -j Ị Columnist Businessweek.com The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto The McGraw-Hill Companies Copyright 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976 no part of this publication may be reproduced or distributed in any form or by any means or stored in a database or retrieval system without the prior written permission of the publisher. ISBN 978-0-07-163675-9 MHID 0-07-163675-7 The material in this eBook also appears in the print version of this title ISBN 978-0-07-163608-7 MHID 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name we use names in an editorial fashion only and to the benefit of the trademark owner with no intention of infringement of the trademark. Where such designations appear in this book they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies Inc. McGraw-Hill and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work you may not decompile disassemble reverse engineer reproduce modify create derivative works .
