Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Suitable for intermediate to advanced learners of English, Collins COBUILD Business Vocabulary in Practice provides comprehensive coverage of today’s business vocabulary in a clear, easy-to-use format. The text has been illustrated with thousands of examples of real English from the Bank of English, to help students write, speak, and understand English better. Presented in an easy-to-use format, with definitions on the left-hand pages and related practice exercises on the right-hand pages, together with a Materials Bank containing hundreds of additional exercises, students are given the opportunity to gain a better understanding of the English language in the field of business. | Collins COBUILD Business Vocabulary in Practice Sue Robbins Materials Bank by Sarah Horrod THE UNIVERSITY OF BIRMINGHAM CONTENTS Introduction.V Topic 1 The Changing World.1 IT The Communications Revolution The Internet Globalization Ways of Working Topic 2 Business and Businesses.13 Business and Businesses Industries and Sectors Starting up Corporate structure and Legal Status Business Strategy Topic 3 Global Trading.25 InternationalTrade World Economy Competition Global Brands The International Marketing Mix Topic 4 Sustainable Development.37 Ethical Consumerism Corporate Responsibility Business Environment -airTrade Eco-tourism Topic 5 Production.49 Manufacturing and Production Product Development Quality Control novation and New Production Methods Production Line and Robotics Topic 6 Sales.61 Sales Distribution Orders and Stock Control Sales Methods Retailing Topic 7 Business Performance.73 Boom and Bust Stocks and Shares Market Trends Companies Losing theirWay Making a Profit Topic 8 Finance.85 Payment Costs Accounting Owing Money Financing Expansion Topic 9 Marketing.97 Market Research Product Life Cycle Global Advertising Branding Pricing Topic 10 Increasing Sales.109 DescribingTrading Performance Sales Objectives The War for Sales Relocating the Business Repositioning the Brand Topic 11 Customer Service.121 Customer Care Attracting and Keeping Customers StaffTraining and Development Public Relations and Corporate Image Consumer Protection Topic 12 Services.133 Markets The Service Industry Services and Service Providers The Leisure Industry Financial Services Topic 13 Managers.145 People at theTop Management and Leadership Styles Organizational Culture Human Resource Management Entrepreneurs Topic 14 Employees.157 Hiring and Firing Remuneration Industrial Relations Equal Opportunities Increasing Productivity Materials Bank.169 Answer Key.230 Index.245 The Changing World - IT information technology N-UNCOUNT IT n-uncount Information technology is the theory .