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This book gives you a proven method to help ensure your company’s success. Organizations fail to accomplish their goals for one simple reason: The management story being told is incomplete, inaccurate, and incongruent. This book cuts past the traditional problems of planning and provides management with a documented method of building a simplified business plan that works. You’ll learn how to tell a story that is inclusive of employees and empowers them to participate in the company success | Seven Steps to a Successful Business Plan AL COKE Seven Steps to a Successful Business Plan This Page Intentionally Left .